Blog 5

 EOTO Amazon Kindle




In 2007 Amazon launched the kindle.  A device where people could purchase books and magazines online and download them to their Kindle to read.  They no longer had to go to a bookstore or the library. When Amazon launched the Kindle, the sole purpose was to bring people books to read for enjoyment.  Their intention was not to compete with other tablets. Over the years, other electronic devices like the phone and computers have evolved with technology; for example, the phone now has a camera,  but the Kindle has remained a book but has improved with technology. 

The original kindle did not have any real problems that would cause people not to read, but they didn’t make improvements to make it more appealing. The first kindle did not have touch control, so Kindle came up with a full keyboard, navigation buttons, and a design to make it helpful for people to hold in their hands. It also gave an option to hear your book, so Kindle offered a speaker and headphones. They also changed their navigation page to help make the selections easier. 







By 2009, Kindle came out with the second kindle. This again improved with technology: a quicker page-turner, easier to refresh, and more storage. The kindle book store also increased their books to 230,000 titles. The original price of $359 dropped to $259, making it more affordable. Over the years, the Kindle continued to make improvements. In 2011, a significant change came. The fourth kindle no longer had a keyboard but now had a touch screen. It also improved its storage to 4GB and a battery that lasted weeks instead of days. More advancements came when they launched the Kindle Paperwhite, which added illumination to the display, so you could now read in the dark! Every year or two, more advancements came. The best thing about all of the improvements to the Kindle is that it remained true to what it started as, a book to read. It never tried it to become anything more and never competed with other tablets. 

The downside to the Kindle is it took away from the book stores. According to the American Booksellers Association, “more than one independent bookstore has closed each week since the pandemic began, and 20 percent of independent bookstores across the country are in danger of closing. In contrast, spending on Amazon this summer was up 60% from the same time frame last year. Your Favorite Bookstores Are Dying. They Told Us How  - Refinery29www.refinery29.com › local-bookstores-need-help-support.

The Kindle gave readers another option.  If they didn’t want to go to a bookstore or rent a book from the library that had been touched by many, people could download a book within seconds from anywhere and begin to read. It solves a problem for people who don’t drive, like the elderly or books sold out in a store. Many people still like to hold a book in their hands and flip the pages. The best part of a book is the battery life. It's endless, and you never have to worry about having a charge. 

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